Insightful Practice

I had the privilege of working on a complete rebrand and logo design for a psychologists located in Auckland. The primary goal was clear: to create a modern, high-end aesthetic that truly reflected the exceptional quality of their services while maintaining a minimal, simple, and friendly brand identity that appealed to a more upscale clientele.

To achieve this, I focused on crafting a website that was both easy to navigate and visually striking. I opted for a sophisticated color palette consisting of dark indigo, shades of purple, and light grey, which gave the site a luxurious, yet friendly and approachable look. Using large images and a simple layout further enhanced the overall design.

The end result? A new branding and logo played a significant role in attracting more high-end clients and bolstering the practice's online presence. It's incredibly rewarding to see how the work has helped the business grow.